I cannot tell you how many people I have worked with over the years that are great at getting something started but totally ineffective in finishing the task with excellence. They get very excited in the creative planning stages of something but when it gets down to execution they lose interest and allow performance to deteriorate.
Keith Ferrazzi in his great book Never Eat Alone says that good follow up alone elevates you above 95% of your peers in every area of your life. In his opinion it is the absolute key to success in any field.
In the area of networking he makes sure that he makes contact with any new person he meets within twelve to twenty-four hours after they have initially met. He says why go to all the trouble of meeting new people if you’re not going to work on making them a part of your life?
This same discipline applies to phone conversations and meetings where commitments have been make for some future action. It is extremely important to get all assignments down in writing and distribution made for all involved giving what is expected, who is responsible and when the project should be completed.
Many times great decisions have been made only to see the idea or project fail not because of poor initial planning but simply not paying attention to all the details involved in implementation. Creativity alone can produce a lot of excitement but follow up alone is what produces sustainable excellence.