Leveraging the best productivity practices and empowering teams are great strategies to drive results. However, what we must always avoid is giving higher value to efficiency over effectiveness. This means that the Why of what we are doing will always be more important than the How. This Forbes post drives this truth home:
“A few years ago, Simon Sinek made a huge splash in the business world when he delivered his TEDx Talk, “Start With Why — How Great Leaders Inspire Action.” His claim is that every team on the planet knows what they do, some know how they do it, but very few know why they do what they do. And by “why,” he means their purpose and beliefs — the reason they exist.”