The concept of the flywheel was used by Jim Collins in his best selling leadership book Good to Great. The major point of the illustration is that significant change occurs when you do the right things repeatedly over time and eventually you will have a breakthrough that results in significant success.
We all would love to have the quick fix strategy work instead, we want instant culture change. For every company that moved from Good to Great there was no single defining action, no grand programs, no celebrity leader and no one killer innovation that produced the results.
“Good to great comes about by a cumulative process—step by step, action by action, decision by decision, turn by turn of the flywheel—that adds up to sustained and spectacular results.”
A great example that really makes the point is used is from the legendary coaching career of John Wooden at UCLA. Most basketball fans know that he won ten NCAA Championships in twelve years and at one point had a sixty-one-game winning streak.
What most of us do not know is that for fifteen years coach Wooden worked in relative obscurity at UCLA before he ever won his first national title. During that time he was building the foundation for the program of great recruiting, player discipline and refining his style of playing the full court press style of defense.
The real character question for leaders today is how many are willing to pay the price of not demanding short term success at the expense of long term sustainability for the organization? It may keep you off the front page of the business section of your local paper but in this economic environment that can be a very good thing.